Anzac Day
Scott Crebbin
This year saw a major change, with the March route changed from George St to Elizabeth St. A lot of work was done in the lead up to the day – across multiple stakeholders – to get the planning right.
Anzac Day events in the Sydney CBD involve the closure of much of the city to traffic and massive crowds of people. Platform6 is tasked with ensuring that media can do their job and have the access they need to tell the stories of this great Australian Day.
New positions for media were devised and many briefings held to get it right. We brought he media with us to ensure they were part of the planning and ultimately the final plans.
The result was a seamless transition from the old route to the new. Coverage was of the events were as inspiring as always – and the impact of the changes were minimal.